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23.-24. May 2019 | Product and service innovations with Design Thinking

23. May @ 09: 00 - 24. May @ 17: 00

€ 480 - € 520
Design Thinking

The customer-oriented development of products and services as an important success factor for your company.

This intensive seminar is dedicated to the customer-oriented design of products and services through Design Thinking. Here, the needs of customers are taken up and implemented by means of a structured process in the form of prototypes. Design Thinking can be used in both end-customer and business customer sectors.

Find out how you, as a decision-maker with Design Thinking, develop ideas for customer-oriented products and services and visualize them in the form of prototypes.

That's what former participants say ...

"Learn to swim in theory? Difficult to impossible. In the Design Thinking Seminar, we threw ourselves into the practice pool with a lot of fun, swimming through the process and delving deeper into individual methods. Definitely recommended, before you want to act as a design thinking lifeguard in your own company. Thank you!"

Jasmin Franz, Innovation Manager, Vetter Pharma-Fertigung GmbH & Co. KG

Following on from the Seminar Digital Transformation of Business Models, I have now also attended the Seminar Design Thinking with Prof. Dr. med. Schallmo participated. This creative process for finding ideas and solutions was presented in a very practical way and made tangible. Many practical examples were shown and there was plenty of time to try out the methods to make your own experiences. I recommend participation! "

Werner Berlage


The seminar offers you the opportunity to get to know and use Design Thinking. In addition to basics, it also contains a procedure model with suitable instruments. Participants can design customer-oriented products and services and integrate them into a business model. The participants apply the content in teamwork.


  • You get to know the procedure for Design Thinking.
  • You will learn the tools to create customer-oriented products and services.
  • They learn ways to visualize users and products.
  • They know how ideas are derived, described and developed further.
  • They know how prototypes are developed for products and services.
  • Methodical approach
  • Interactive presentation
  • Practical case studies
  • Group work for the analysis of own and foreign business models
  • Discussion of achieved results
  • Use of creativity techniques

Target group:

All interested parties, especially owners, managers and managers in the areas of strategy, business development, innovation, innovation management, product development and consultants in the areas of strategy, organization, product and corporate development


Dr. Daniel Schallmo directs that Institute for Business Model Innovation and is a professor at the University of Ulm. He also serves as a consultant by helping companies develop and implement new business models. He is also author of publications, member of research societies and reviewer of scientific publications. Daniel Schallmo has several years of practical experience gained in manufacturing, trade, media, consulting and construction companies.

Through the cooperation with the initiative #bodenseeinnovativ we can offer once discounted course fees! Take advantage of this discount and save 20%!

Course fee:

Students: € 480 instead of 600
Alumni DHBW: € 504 instead of 630
External: € 520 instead of 650


23.-24. May 2019, jew. 09.00 - 17.00 clock

Registration deadline:

16.05.19, cancellations only up to 25.04.2019 free of charge

The IWT reserves the right to cancel a seminar if the number of participants is too low or for other valid reasons. It reserves the right to replace a lecturer at short notice.

Please understand that only with written deregistration until the registration deadline the participation fee is refunded or not due. In case of later deregistration, the participation fee will be payable in half.

Initiative #bodenseeinnovativ

#Bodenseeinnovativ is a funding initiative of the EU and the country. In order to continuously improve the offer for you and to ensure the long-term success of the activities beyond the funding period, we are subject to strict evaluation requirements. The contract for the empirical scientific evaluation was awarded externally to the Friedrichshafen Institute for Family Business (FIF) at Zeppelin University.

We look forward to hearing from you as you contribute to the improvement of our offer and we will contact you after the #bodenseenovative event. Your questionnaires will be linked to your basic data via your individual ID. All data is then evaluated in anonymous and aggregated form by our independent evaluation team. Your name, login and contact details will be saved separately from the evaluation data. Only IWT employees have access to your contact information. *

* Your evaluation statements as well as your personal data are stored separately. Your personal data will be stored at the IWT and the evaluation answers will be sent to the Institute for Family Business of the ZU. Thus, both details can not be linked.


23. May @ 09: 00
24. May @ 17: 00
€ 480 - € 520
Event Category:


DHBW Ravensburg - Campus Friedrichshafen
Fallenbrunnen 2
Friedrichshafen, 88045 Germany


IWT Sarah Gander
+ 49 (0) 7541 40294 - 13


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