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20. February 2019 | Interactive lecture - species-appropriate innovation attitude

20. February @ 17: 30 - 19:00


The 1 × 1 of innovation management for small and medium-sized enterprises

We know that daily business often comes first. But what about tomorrow? Have you ever wondered what significance innovation has for your company? And what is an innovation?

In order to compete, innovations in products, services and business models are of central importance. Small and medium-sized companies are faced with the challenge of using their limited resources in a targeted manner and implementing a system that promotes innovation, tailored to their company. It is important to set up the customer glasses and constantly wondering which needs are not yet satisfied. Changes in the environment can provide important information for the development of new products and services. In our interactive lecture, we provide you with the appropriate methodical tools and give you an initial introduction to the basics of innovation management. Afterwards we cordially invite you to join us and the other participants for a glass of wine and snacks.

Target group:

The interactive presentation is aimed at managers, executives and employees small and medium-sized enterprises.

We ask consultants to refrain from signing up.

Lisa Bredel (MA) has been working as Innovation Manager at IWT since 2 and is responsible for Innovation Management. In doing so, it supports regional companies in setting up systematic innovation management to ensure their competitiveness. Lisa Bredel is a lecturer at the DHBW Ravensburg for the subject "creativity techniques" and the proud winner of the Stupid Hackathon Innsbruck 2017. She studied industrial engineering and was involved in her Master's degree with "Innovation in the middle class".

Participation fee: It is a free event under the initiative #bodenseeinnovativ.

The IWT reserves the right to cancel a seminar if the number of participants is too low or for other valid reasons. It reserves the right to replace a lecturer at short notice.

Initiative #bodenseeinnovativ

#Bodenseeinnovativ is a funding initiative of the EU and the country. In order to continuously improve the offer for you and to ensure the long-term success of the activities beyond the funding period, we are subject to strict evaluation requirements. The contract for the empirical scientific evaluation was awarded externally to the Friedrichshafen Institute for Family Business (FIF) at Zeppelin University.

We look forward to hearing from you as you contribute to the improvement of our offer and we will contact you after the #bodenseenovative event. Your questionnaires will be linked to your basic data via your individual ID. All data is then evaluated in anonymous and aggregated form by our independent evaluation team. Your name, login and contact details will be saved separately from the evaluation data. Only IWT employees have access to your contact information. *

* Your evaluation statements as well as your personal data are stored separately. Your personal data will be stored at the IWT and the evaluation answers will be sent to the Institute for Family Business of the ZU. Thus, both details can not be linked.


20. February
cooking time:
17: 30 - 19: 00
Event Category:


DHBW Ravensburg - Campus Friedrichshafen
Fallenbrunnen 2
Friedrichshafen, 88045 Germany


#Bodenseeinnovativ LB
IWT Katrin Willamowski


Tickets are not available as this event is over.