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7. February 2019 | Economic Lounge Ravensburg
7. February @ 18: 00 - 20:00for free
What you achieve with proper written communication
Addressee-oriented and targeted written communication is essential for the success and appreciation of a company, each document is an important expression of identity and performance. Where no personal conversation is possible, the appropriate text becomes the deputy: the letter, the e-mail, the brochure, the website, the post on social media, etc. Focusing on the addressee - this is the way to reach target groups. Even if products and services are explanation-intensive.
You will get to know some success factors of advertising and take first methods for your own writing.
Jutta Metzler is Managing Director of Better Texts and Better Trainings based in Meersburg, Konstanz and Kortrijk / Belgium. She has been in Sales and Advertising at IBM, Gildemeister in the UK and IBM International in International Purchasing. She studied business administration / specialization advertising economics, international marketing and journalism.
She also holds a master's degree in Human Resources / Adult Education.
As communication consultant and copywriter, she has been self-employed and multiple award winner for over 20 years. Her focus is on technically demanding products requiring explanation and international companies, which she also establishes from abroad on German-speaking markets.
She is also a member of the board of the Texterverband Deutschland, member of the German Journalists Association, trainer for written communication in companies and lecturer at educational institutions, eg the University of Konstanz, the University of Applied Sciences Stuttgart, DHBW Ravensburg and academies in Germany, Austria and Liechtenstein.
The Economic Lounge Ravensburg is a public event series at the DHBW Ravensburg, in cooperation with the IWT - Institute for Further Education, Knowledge and Technology Transfer, which presents and discusses current topics in the field of economics and politics in one or more lectures. to target group the event belongs to the general publicThese include employees of the regional industry, members of the DHBW and other universities, private individuals as well as students in higher semesters.
Location: DHBW Ravensburg, Marienplatz 2, 88212 Ravensburg, ***Auditorium***
Participation fee: It is a free event under the initiative #bodenseeinnovativ.
#Bodenseeinnovativ is a funding initiative of the EU and the country. In order to continuously improve the offer for you and to ensure the long-term success of the activities beyond the funding period, we are subject to strict evaluation requirements. The contract for the empirical scientific evaluation was awarded externally to the Friedrichshafen Institute for Family Business (FIF) at Zeppelin University.
We look forward to hearing from you as you contribute to the improvement of our offer and we will contact you after the #bodenseenovative event. Your questionnaires will be linked to your basic data via your individual ID. All data is then evaluated in anonymous and aggregated form by our independent evaluation team. Your name, login and contact details will be saved separately from the evaluation data. Only IWT employees have access to your contact information. *
* Your evaluation statements as well as your personal data are stored separately. Your personal data will be stored at the IWT and the evaluation answers will be sent to the Institute for Family Business of the ZU. Thus, both details can not be linked.