09. April 2019 | Maybach Seminar
9. April @ 18: 00 - 20:00for free
Travel World Champion Germany: pioneer or laggard of digitalization?
Already at the beginning of the 1970s, the tourism industry in Germany ushered in digitization with the first computer reservation systems. Today digitization has progressed differently in companies in the tourism value chain. While international airlines are often pioneers, there is a backlog in many smaller businesses such as hotels, guesthouses or attractions.
The lecture gives insights into a very complex and heterogeneous industry.
Prof. Dr. Alexander Dingeldey is Head of Tourism and Travel Sales at the Tourism, Hotel and Gastronomy Study Center of the Baden-Wuerttemberg Cooperative State University. Prior to his appointment, the business economist worked as a strategic management consultant for numerous companies in the tourism value chain. For his dissertation, he developed a high-resolution simulation system to study the effects of climate change on tourism. For the German Travel Association he is a member of the organization team of the DRV-NetzWerkstatt.
The Maybach Seminar is a public event series at the DHBW Ravensburg Campus Friedrichshafen, where current topics from the economic and engineering sciences are presented and discussed in one or more lectures. to target group the seminar belongs to the general publicThese include employees of the regional industry, members of the DHBW and other universities, private individuals as well as students in higher semesters.
The IWT reserves the right to cancel a seminar if the number of participants is too low or for other valid reasons. It reserves the right to replace a lecturer at short notice.
It is an event within the project Lernfabrik Fallenbrunnen.